Locally owned and independent businesses are what drive the local economy and is the backbone of the Rio Grande Valley’s unique and diversified culture. This is the action of neighbors coming to the aid of other neighbors as a community.
Studies in different markets show that buying from a locally owned, independent business, the money you spend is then used to purchase more products and services from other local businesses, continuing to strengthen the community’s economic base.
Entrepreneurs in the Valley cultivate their talents with a passion that feeds the local culture. From unique shops and restaurants to artists and musicians, this is the spirit that demonstrates the attitude that anything is possible and can be accomplished with determination and hard work. Local businesses make this happen everyday in the Rio Grande Valley.
Local businesses are the largest donors to local non-profits by hosting community events and supporting local causes that affect the community. One study shows that non-profit organizations receive an average of 250% more support from smaller business owners than they do from the large corporate chains.
Your buying power can have a huge impact on the Valley. Our unique businesses are an integral part of the distinctive character of this region. The local tourism businesses also benefit. When people travel they want to experience the feeling of being someplace else. That’s part of the reason Winter Texans come back year after year.
Local small businesses employ more local residents across the nation. One reason is they get to know the product better and take time to get to know the customers.
A market filled with thousands of small businesses will ensure innovation and bring a better selection of products based on the needs of the local customers, not national trends.
A growing amount of data in economic research shows that entrepreneurs and skilled workers are more likely to seek out communities that will preserve their unique style and character. This promotes local prosperity.
In Austin, Texas, the “buy local” campaign has improved the local economy by encouraging everyone to “think local, be local, buy local”. Just modest changes in consumer spending habits have had a huge impact on the local economy. For every $100 in spending at a national chain, $13 stays in the local economy. The same amount spent with a local merchant yields $45; more that 3 times the amount. Their numbers show that shifting purchases from the chains to local merchants adds $244 million annually to the local economy.
It’s time for the Rio Grande Valley to come together as a community and start our own “buy local” movement. Your purchasing power can make a difference.
Shift your thinking – take action – Buy Local!